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February 12, 2025

Redefining Creativity

Seventy Seven is a bold, minimal garage portfolio showcasing projects with striking visuals. Ideal for designers and creators seeking a sleek, impactful presence.

services

Art Direction, Web Design

client

PXL Creative WordPress Theme

year

3 – 4 Weeks

Design

Suzanne Smith, Johan Weil

category

Portfolio, Marketing

Development

Alexander Turner

Following their 2020 Rebrand, Splice partnered with us again for their first-ever brand campaign “Start with Sound.” Our goal was to recharge Splice’s bond with existing users and broaden awareness for the brand to connect with a whole new wave of musicians.

The Challenge:

Create a unifying brand platform that inspires artists from all levels of expertise.

Rallying around Sound

After a series of stakeholder interviews, we knew there was a desire to do something bigger. Beyond talking about product features, we tapped into a universal, undeniable truth by centering our focus on the customer—and why Splice started out in the first place.

Whether you’re an industry legend or a first-time producer, sound is where it all starts. Our campaign celebrated sound as the catalyst for creation and encouraged artists to start with what moves them the most.

The Idea:

A campaign that serves as a celebration of sound—and positions Splice as the place to find yours.

The Impact:

By tapping into a universal truth, the campaign is built to grow with the company for the foreseeable future.

Tapping into the audiovisual

Of course, a campaign about sound required a thoughtful focus on the sonic side of the creative as well. From bespoke textural soundscapes to intricate samples, we ensured that this campaign wasn’t just a visual experience — but one that could resonate in an audiovisual way.

Our Roles
Our Roles

Our Roles

Our Roles

“
Teaming up with DreamsLab was like an extension of our creative family, guiding us in creating a campaign that captures the soul of Splice’s brand. Every facet—production, strategy, and design—was meticulously executed, strengthening our brand’s identity while influencing Splice’s internal strategy for upcoming endeavors

johnfitzgerald

Designer Manger, HBO

“
Teaming up with DreamsLab was like an extension of our creative family, guiding us in creating a campaign that captures the soul of Splice’s brand. Every facet—production, strategy, and design—was meticulously executed, strengthening our brand’s identity while influencing Splice’s internal strategy for upcoming endeavors

johnfitzgerald

Designer Manger, HBO

“
Teaming up with DreamsLab was like an extension of our creative family, guiding us in creating a campaign that captures the soul of Splice’s brand. Every facet—production, strategy, and design—was meticulously executed, strengthening our brand’s identity while influencing Splice’s internal strategy for upcoming endeavors

johnfitzgerald

Designer Manger, HBO

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let work together

Elevate your brand with innovative ideas—contact our creative team today to turn your vision into reality.

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